Summary: "What are we to advertisers"
In the Article "what are we to advertisers", James B. Twitchell, speaks about profiling schemes of American advertising. Advertisers believe they know about their consumers, by profiling one but yet it always turns out as if they everything. We all grow and mature, and as we grow we tend to think different things and believe we need different products as we grow. Something that advertisers look at and watch as they look to search what people want. To explain advertisers jobs, "Rosser Reeves, the master of hard-sell advertising like the old Anacin ads, used to hold up two quarters and claim his job was to make you believe they were different and more importantly, that one was better than the other"(182). In other words Reeves explains about his products and the way he attracts his consumers making one believe between to products that are the same but different brands one will always be better than the other.
Response: I agree with this article and believe advertisers looks at everyone different. Especially when it comes to products that are the same but different brands. As we grow I believe a lot of us start visualizing the cost and material of the products we buy. For instance with clothing as kids we don't care what our parents would buy us we would wear anything and everything, but now as we age and grow we watch what society believes is the style of ages. We believe that having expensive brands make us look some certain style or even cool rather than buying a cheaper brand that looks exactly the same as the expensive brand. As I age I try to consume on my expenses, not going to lie I do own a couple of things that are expensive, but at the same time I am not willing to buy expensive things.
